COMPUTER SLEEVE
Here we have a computer sleeve the product from my micro-company, this product is easy to take everywhere….
Leather computer sleeve with crossed opening and multiple functional storage (folder storage, notepad, pen, earphones, card, USB key, mouse pad),this sleeve allows you to have all the necessary work at hand, each essential element have it own place in this sleeve easy to store, on one movement your office is closes.Easy to transport light, it allows you to set up your office everywhere at work, at home, at school, in the library, on the train … Leather brings the elegance necessary to this office.
Types of target clientele: MEN/WOMEN/ YOUNG ADULTS
Socio-professional category: Student / Architect / Professor / liberal profession / person who travels often.
Any profession requiring to take a laptop.
Distribution:
* Home delivery
* Trade fair
* door-to-door sale
* new designer market
Communication: Outside the media:
* Word of mouth
* Invitation from the network by text
* Trade fair
By Media:
* Website
* social network: Instagram, twitter, Pinterest, Facebook, Youtube.
Raw materials :
Cost price:
- Indirect charges are only 10% because the product is produced by a private individual with low rent.
- The multiplier coefficient is 2 because it keeps a considerable margin on the computer sleeve during promotions. for 40% the margin is 17.61 € for 30% the margin is 35.21 € and for a margin of 20% have kept a margin of 52.81 €.
- The cost price of the computer sleeve is 177.99 corresponds to a psychological price.
Market research:
The competitors
Based on this competitive mapping I did on companies that sell computer sleeves. You can see that the average price for computer sleeves on the market is around 199€. We can actually see that the highest prices are also at a high quality level.
Here with our pocket which costs 177.99 € and which is made with real cowhide is good quality materials, we align with the prices of brands like Lancaster, Longchamp, Bocage, Timberland. Our brand would be at the level of high-end products and moderately high prices. Our main competitor and therefore Longchamp with this leather pouch at 160 €.
